A recent study discovered that the pandemic spawned a huge increase in the amount of B2B thought leadership content. Unfortunately, 71% of Decision-Makers say that less than half of the thought leadership they consumed gave them valuable insights.
What Is Thought Leadership?
… the posts, blogs, webinars & articles your business makes available to the public for free (or in exchange for their email address).
We know that done well, B2B thought leadership, can influence brand perception and influence the consumer decision process. The mass of low-quality thought leadership content has flooded the internet, making it harder than ever to break through the noise.
Now is a now the time to evaluate your thought leadership strategy to see if it is meeting
your customers’ needs. Start by considering the purpose of every post, every article you create. Are you providing a unique perspective that they can’t get anywhere else?
You can’t simply assign the youngest person on the team to post on social media posts. To be a thought leader, you need a defined process focused on positioning your brand as a key leader in your niche.
Creating a strategic process will save you time and effort in the long run, as the content you create will produce tangible results.
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