Sales Training

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MODULE 1: CONSUMER BEHAVIOR 
How It Has Changed & What You Can Do To Adapt

 

– The Economy
– Understanding the ‘New Generation’
– How The Internet Has Influenced How Consumers Shop
– The Evolution of Marketing in Professional Services

MODULE 2: EXCEPTIONAL CUSTOMER SERVICE
Doing Your Job vs. Delivering Exceptional Service

– Exactly What Is Exceptional Service?
– Defining Your Exceptional
– The Why Factor
– Moments of Truth
– Empathy & Efficiency 

MODULE 3: KNOW YOUR STUFF AND YOUR CLIENT
What Are You Really Selling?

-Features vs Benefits
– Knowing your Stuff
– Knowing Your Market and Competition
– The Different Types of Customers
– What is Your Buyer Type?

MODULE 4: CREATE THE OPPORTUNITY
Relationship. Relationship.  Relationship.

– Building Relationship
– Starting Off On The Right Foot
– Discovering Client Need
– The O P E N Questioning Techniques

MODULE 5: MATCHING CUSTOMER NEEDS
Create A Customer-Centric Relationship

– Features, Advantages and Benefits
– The Right Benefit to the Right Customer
– Identifying Customer’s Decision Criteria

MODULE 7:  AFTER SERVICE
Follow Up.  Follow Up.  Follow Up.  

– Best Practice Post Service Follow-up Actions
– Leaving no Stone Unturned 
– Reverse Brainstorming

BONUS #1  Manager Coaching Assessment Form

BONUS #2  Social Media Best Practices

BONUS #3  Personality Types Self-Assessment & Motivational Mapping

BONUS #4  Complimentary Business Website Audit

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