Google Ad Impression Share vs Click Share

Google Ad Impression Share vs Click Share

Want more conversions? You need to increase your impression share, right? It is actually not that simple.  Today, let’s break down what Google Ad Impression Share really means and how Click Share plays a role. What Is Search Impression Share? The percentage of...
The 4 Pillars of Great Creative

The 4 Pillars of Great Creative

78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising: Real-Life Context Show real people in real situations in your images and video. 64% of consumers said they...
Grow Your Business with Google Ads

Grow Your Business with Google Ads

You don’t need to be a marketing expert to get people to visit your website, but you do need to know what will work. That means going to where your potential customers will be. Google. People take to the internet to look up items they need for any number of reasons....