Marketing Updates

Google Showcase Shopping Ads

Google is often the first place shoppers go to find a new brand or discover a new product.   Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific...

WordPress SEO Plugin

Wordpress SEO Plugin Do you want your WordPress website to rank higher on search engines? It is important for your site to have good SEO – and that...

read more

YouTube TrueView Ads

Are You Advertising On YouTube? Are you advertising on YouTube?  Did you know that an ad on YouTube will reach almost 1 in 3 people on the Internet¹...

read more
The Six Rules of Great Outdoor Signage

The Six Rules of Great Outdoor Signage

Outdoor signage has two objectives - 1)  Catch People's Attention & 2) Leave a Lasting Impression.  Effective signage should be focused on bringing customers into the store. Consider the following when creating outdoor signage to promote your business:...

How To Set Up Your ‘Google My Business’ Page

How To Set Up Your ‘Google My Business’ Page

Do you have a Google My Business Page? When people search for you, does your phone number show up? Is the right address and website listed?  Did you know that claiming your Google My Business Listing is the #1 way to ensure local customers find you?  ...

Unlock Your Online Success – 5 Ways To Choose Keywords

Unlock Your Online Success – 5 Ways To Choose Keywords

Having a  keyword strategy for your business is no longer optional if you are considering  promoting your business online. Search Engine Optimization (SEO),  Content Marketing,  Pay Per Click, Google Adwords,  and Social Media, no matter how you choose to market...

Google Advertising vs Search Engine Optimization

Google Advertising vs Search Engine Optimization

Is it better to use paid search (Pay Per Click) versus Search Engine Optimization (SEO)? This is a question that we hear very often and the answer is often "It Depends".  Both strategies have benefits and drawbacks. Let's start by understanding each approach: What is...