Marketing Updates

Increase your Facebook Engagement Rate Ranking

In your Facebook ads reporting (Ads Tab) you will see a column for Engagement Rate Ranking. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. If your ads are Below Average on this metric you...

Google Showcase Shopping Ads

Google is often the first place shoppers go to find a new brand or discover a new product.   Help people discover your brand and products with...

read more
The 4 Golden Rules of Attention Marketing

The 4 Golden Rules of Attention Marketing

Attention Marketing has evolved around the growth of social media and the internet. Consumer attention is waning and the media landscape is saturated.  Now is the time to cut through the clutter of content noise and improve the quality of your customers lives. Value...

WordPress SEO Plugin

WordPress SEO Plugin

Wordpress SEO Plugin Do you want your WordPress website to rank higher on search engines? It is important for your site to have good SEO – and that can be quite complex! The WordPress SEO plugin by Yoast is our plugin of choice. Here is what it can do for your site:...

YouTube TrueView Ads

YouTube TrueView Ads

Are You Advertising On YouTube? Are you advertising on YouTube?  Did you know that an ad on YouTube will reach almost 1 in 3 people on the Internet¹ .  This makes it one of the best places to connect with your customers.  Business owners are using TrueView ads for...

3 Steps to Define Your Purpose and Vision

3 Steps to Define Your Purpose and Vision

One thing all entrepreneurs have in common is this:  It’s so hard to step out into the unknown NEXT when what you have is comfortable.  There is no guaranteed comfort in the next stage.   Good may be comfortable, but what about Great?   How do you get out of the...

Goal Setting 101

Goal Setting 101

Do you have goals for your business?  How do you use those goals to set meaningful plans for real business growth?  Follow our simple planning sheet to move your business to the next level:   Your Big Hairy Audacious Goal Write down your BHAG:...