Feature Blog Post

Google Ad Impression Share vs Click Share

Want more conversions? You need to increase your impression share, right? It is actually not that simple.  Today, let's break down what Google Ad...

Past Blog Posts

Smart Bidding With Google Ads

Smart Bidding With Google Ads

Google has a number of automated bidding features that can be used by beginner or novice Google Ads users.  The question we are often asked is, should I hand over control of my ad budget to Google?  Let's take a look .... What exactly is Smart Bidding? In Smart...

Google Ads Best Practices

Google Ads Best Practices

If you have a budget and are considering using it on ads that can help you penetrate your target audience, you’re best using it on a proven platform, one that averages monthly traffic of over 1.77 billion visits in Canada —Google. To be more specific, you should give...

Grow Your Business with Google Ads

Grow Your Business with Google Ads

You don’t need to be a marketing expert to get people to visit your website, but you do need to know what will work. That means going to where your potential customers will be. Google. People take to the internet to look up items they need for any number of reasons....

Digital Marketing & Direct Mail Marketing

Digital Marketing & Direct Mail Marketing

  Combining Direct Mail Marketing with Digital Marketing can increase the success of your marketing campaigns by 25% or higher than mail drop alone.   Using cross-media tactics results in greater exposure to your business by increasing traffic to your website and...

Increase your Facebook Engagement Rate Ranking

Increase your Facebook Engagement Rate Ranking

In your Facebook ads reporting (Ads Tab) you will see a column for Engagement Rate Ranking. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. If your ads are Below Average on this metric you...

Google Showcase Shopping Ads

Google Showcase Shopping Ads

Google is often the first place shoppers go to find a new brand or discover a new product.   Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific...