Feature Blog Post

Smart Bidding With Google Ads

Google has a number of automated bidding features that can be used by beginner or novice Google Ads users.  The question we are often asked is,...

Past Blog Posts

Google Ads Best Practices

Google Ads Best Practices

If you have a budget and are considering using it on ads that can help you penetrate your target audience, you’re best using it on a proven...

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Increase your Facebook Engagement Rate Ranking

Increase your Facebook Engagement Rate Ranking

In your Facebook ads reporting (Ads Tab) you will see a column for Engagement Rate Ranking. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. If your ads are Below Average on this metric you...

Google Showcase Shopping Ads

Google Showcase Shopping Ads

Google is often the first place shoppers go to find a new brand or discover a new product.   Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific...

COVID-19: How To Revise Your Strategic Plan

COVID-19: How To Revise Your Strategic Plan

The pandemic of COVID-19 shook the world and took many businesses by surprise. Don’t be caught off guard again, having a strategic plan could have helped you save untold amounts of money, but let’s face it, no one was really prepared for what happened since the...

5 Marketing Tips & Trends – Christmas 2020

With COVID-19 causing mass-disruption, it's hard to know if that's how it's actually going to play out.  Here are our 5 Marketing Tips & Trends for Christmas 2020: 1. start early.  Don't put off developing your marketing strategy until it is too late.  The ideal...

The 4 Golden Rules of Attention Marketing

The 4 Golden Rules of Attention Marketing

Attention Marketing has evolved around the growth of social media and the internet. Consumer attention is waning and the media landscape is saturated.  Now is the time to cut through the clutter of content noise and improve the quality of your customers lives. Value...

5 Ways to Increase The Page Load Speed of Your Website

5 Ways to Increase The Page Load Speed of Your Website

Looking For Ways to Increase The Page Load Speed For Your Website? Page Load Speed Is Included As A Ranking Factor In Google Search ResultsHubspot reports that "Even a one-second delay can drastically reduce pageviews; customer satisfaction; and drop...