The Six Rules of Great Outdoor Signage

The Six Rules of Great Outdoor Signage

Outdoor signage has two objectives – 1)  Catch People’s Attention & 2) Leave a Lasting Impression.  Effective signage should be focused on bringing customers into the store. Consider the following when creating outdoor signage to promote your...
How To Set Up Your ‘Google My Business’ Page

How To Set Up Your ‘Google My Business’ Page

Do you have a Google My Business Page? When people search for you, does your phone number show up? Is the right address and website listed?  Did you know that claiming your Google My Business Listing is the #1 way to ensure local customers find you?  ...
Unlock Your Online Success – 5 Ways To Choose Keywords

Unlock Your Online Success – 5 Ways To Choose Keywords

Having a  keyword strategy for your business is no longer optional if you are considering  promoting your business online. Search Engine Optimization (SEO),  Content Marketing,  Pay Per Click, Google Adwords,  and Social Media, no matter how you choose to market...
Google Advertising vs Search Engine Optimization

Google Advertising vs Search Engine Optimization

Is it better to use paid search (Pay Per Click) versus Search Engine Optimization (SEO)? This is a question that we hear very often and the answer is often “It Depends”.  Both strategies have benefits and drawbacks. Let’s start by understanding each...