The 4 Pillars of Great Creative

The 4 Pillars of Great Creative

78% of consumers say brands should show how they can be helpful in everyday life.1 Here are some tips from Google to create effective, impactful advertising: Real-Life Context Show real people in real situations in your images and video. 64% of consumers said they...
Google Showcase Shopping Ads

Google Showcase Shopping Ads

Google is often the first place shoppers go to find a new brand or discover a new product.   Help people discover your brand and products with Showcase Shopping ads. These ads are more likely to show when people search for more general terms rather than for a specific...
The Six Rules of Great Outdoor Signage

The Six Rules of Great Outdoor Signage

Outdoor signage has two objectives – 1)  Catch People’s Attention & 2) Leave a Lasting Impression.  Effective signage should be focused on bringing customers into the store. Consider the following when creating outdoor signage to promote your...
How To Set Up Your ‘Google My Business’ Page

How To Set Up Your ‘Google My Business’ Page

Do you have a Google My Business Page? When people search for you, does your phone number show up? Is the right address and website listed?  Did you know that claiming your Google My Business Listing is the #1 way to ensure local customers find you?  ...